The Challenge: Taking an Australian Haircare Brand to the U.S.

BondiBoost set out to take its salon-quality, results-driven haircare line from Australia to the U.S. market — real distribution, not just brand awareness. Chaptr built the launch: product positioning, a content system built for Amazon and Sephora simultaneously, and the creative volume a two-front retail launch actually requires.

What Chaptr Did

Launch campaigns and product positioning built for two retail environments at once, a full video production slate for commercials and tutorials, and an interactive quiz experience to match customers to the right product before they ever reach checkout.

By Chaptr:

• Launch Campaigns and Product Positioning
• Video Production for Commercials and Tutorials
• Quiz Design and implementation
• Visit BondiBoost