Project Beauty

The Premise.
Beneficial skin care. Inspired ingredient combinations. Unique product offerings and no judgment. Project Beauty represented a maverick endeavor in the personal care space.
The Storyline.
Establish Project Beauty as a viable brand in a hyper crowded space. Attract consumers who appreciate unexpected product ideas, like a yogurt-like hair care product.
By Chaptr.
Branding, packaging design, corporate identity, logo design and digital assets including website.
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