The Premise:

MONAT Global is a direct sales company that pioneered naturally based, anti-aging hair care products. Their vision is to be a global leader with an unrivaled business model. They create products that enhance the self-confidence and financial well-being of their partners around the globe.

The Challenge:

Looking to expand their product offering and wanted to create a new category within the haircare that tailored to styling. They wanted for these new products to have a fun look that was different enough from their regular portfolio but that still looked like their brand.

By Chaptr:

• We created a sub-brand by using their current logo. Maintain their purple and silver identity but made the metallic color more predominant, which within the haircare styling will position this product as premium.

• We build a fun launch campaign that explained the uniqueness behind studio one.

Deliverables: Branding, Packaging design, Product Positioning,and Launch Campaign. Social assets and website banners.